Kayla A. Greaves is one of the most sought-after and authoritative voices in the beauty world—both in front of the camera and behind-the-scenes.

With 13 years of industry experience under her belt, Kayla has truly done it all—from editorial to commercial beauty modeling. Starting her career as an editor, she has interviewed dozens of notable celebrities, from Kate Winslet, to Brad Pitt, Naomi Campbell, Halle Berry, Dionne Warwick, Dolly Parton, and Chaka Khan, just to name a few.

In June 2024, Kayla launched “It Girl,” an internationally-beloved, award-winning fragranced body oil in partnership with TikTok-viral brand Brown Sugar Babe. An instant best-seller, the distinctively alluring scent quickly garnered rave reviews online, dozens of press hits, and millions of social impressions across platforms in less than six months after its launch.

“It Girl”—now discontinued—has been featured in People, EBONY, ESSENCE, Good Housekeeping, Us Weekly, Byrdie, and many more major publications. It was also named Best Body Oil of the Year by EBONY magazine for the 2024 Beauty & Grooming Awards.

Kayla can be seen as an expert commentator on HBO’s The Beauty of Blackness and Netflix’s The Black Beauty Effect, among other TV appearances. Her on-camera charm has landed her brand campaigns with major companies like SheaMoisture, Ulta, and Augustinus Bader as well.

As a consultant, Kayla has worked with various mass and prestige businesses under the Unilever, Procter & Gamble, and Estée Lauder Companies portfolios to provide guidance on everything from product development to consumer trends and insights.

Previously holding the title of Executive Beauty Editor at InStyle, and with bylines at prestigious publications such as Vogue, ELLE, and Allure, Kayla’s vast expertise—from her gift of sparking fun and captivating conversations to creating her own best-selling, award-winning beauty product—has solidified her name in the industry as a true multi-hyphenated storyteller, on-camera talent, and beauty authority.